Your expertise is the goldmine. I turn it into marketing.
I work with firms and founders who are brilliant at what they do but underrepresented online. You talk — I turn it into articles, LinkedIn content, and a web presence that makes your ideal clients feel seen and understood.
Expertise Extracted
Authority built
How we work together:
You talk.
Every month, we start with a conversation, or a voice memo, or a rambling Zoom recording. You talk about what’s on your mind, what your clients are asking about lately, changes in your industry, whatever. No writing assignments, I promise.
I translate.
I turn what’s in your head into polished, substantive content in your voice. Readable first, search-friendly second. You review, we refine, and it never sounds like it came from a content mill, because it came from you.
You stay visible.
Your article publishes, your socials stay active, your website keeps pace with your thinking. Month after month, the right people start to see you the way your best clients already do.
You're the expert
The Authority Partnership
You’ve built a business that runs on trust, expertise, and relationships. Your clients choose you because they believe you understand their situation. Your marketing should reflect that same depth.
Most agencies optimize for volume: more content, more keywords, more noise. That’s not what you need. You need to be recognized as an authority by exactly the right people. The goldmine is what’s already in your head, because you’re an expert at what you do. My job is to pull that out of you and turn it into content that makes your prospective clients feel seen.
What's included:
- A monthly authority article, written in your voice, built from a voice memo or a 30-minute conversation (not a template)
- LinkedIn (or another platform) content created from that article, plus original posts to keep your presence active
- A LinkedIn strategy session for you and your team, because your personal pages are your most underutilized asset
- Routine website updates, so your site keeps up with your thinking
- A monthly check-in call to review what's working and steer the next month's direction
Partnerships begin with a one-time Foundation month, a deep-dive where I learn your voice, map your content strategy, and set up everything we’ll build on.
Monthly investment usually begins around $1500.
Let's build your site
beautiful websites
Your expertise deserves a website that looks like you actually hired someone to do it (lol).
I build in WordPress or Squarespace, depending on what you need. WordPress when you want room to grow. Squarespace when you want something clean and genuinely easy to update yourself.
What's included:
- A modern website designed and built around your business, on the platform that suits you
- An hour-long conversation to get clear on what the site actually has to do
- Clean, professional design that looks legit on desktop and mobile
- Collaboration by email and text the whole way through, so you're never waiting on a portal or a ticket
- A finished site you own and can maintain without calling anyone
What this isn’t: custom code, web applications, or anything that needs a developer. I design and build on the platforms above, and I do that well. If what you need is engineered rather than designed, I’ll tell you early and point you toward someone better.
10+
years in marketing and brand strategy
150%
website traffic growth in one year for a consulting client
69%
membership retention lift for a national museum
15+
websites designed, built, and managed
Behind the Brand
Beyond the Work
About Me
I'm Emma
I’m a creative strategist with a background in marketing, design, and brand-building, including a decade spent making complicated organizations sound clear, human, and worth paying attention to.
Here’s what I’ve learned: the smartest people are often the least visible online. They’re too busy doing excellent work to explain it, so their web presence ends up saying almost nothing while louder, less talented competitors fill the space.
That’s the problem I solve. I’ve built and managed dozens of brands and digital platforms from the ground up, including my own creative business, Emma Jo Music, and organizations like Catalyst Development, where I served as Director of Marketing. I’ve led brand identity, website development, copywriting, and digital strategy. I know how to take what’s in an expert’s head and make it impossible to ignore.
Today, I work directly with business owners who need someone they can trust to think alongside them: a marketing brain, strong design instincts, technical know-how, and the ability to translate complexity into something clear, useful, and well-built.
“She has a rare ability to combine creative thinking with technical expertise. Her attention to detail and follow-through make her someone I recommend without hesitation.” – Melissa Seiler
“Emma is exceptional at creative and strategic design. She’s been instrumental in helping us establish a strong, recognizable brand. She brings clarity, consistency, and thoughtful execution to everything she touches.” – Dr. Katie Ervin
What clients say
I work closely with business owners, leadership teams, and organizations whose work deserves to be understood.
“She understands how small businesses operate, quickly makes thoughtful adjustments, and avoids the cookie-cutter approach so many designers fall into.” – Jenna Scott
“I’ve hired Emma time and again for her attention to detail, creative judgment, and reliability. She delivers high-quality work consistently and on time, every time.” – Jillian Riscoe
THIS PARTNERSHIP IS A GOOD FIT IF YOU:
- Run a business built on trust and expertise, but your online presence doesn’t reflect the caliber of your work
- Would rather talk about your ideas than write about them
- Want a strategic partner who learns your voice and thinks alongside you, not an agency recycling content across a dozen clients
who I work best with
Trusted by business owners who want things done right.
I work with experts — people whose product is what they know. Every industry is different, but the goal is the same: marketing that sounds as sharp as you are.
- Financial advisors & wealth management firms
- Leadership & business consultants
- Researchers, analysts & technical specialists
- Attorneys, accountants & professional services
- Nonprofits with a mission worth hearing
- Builders & trades who want to stand apart
See my work
see the vision
Websites I've designed for real businesses
These are websites I built for real businesses. They’re designed to look professional, load fast, and help customers take action.
Large website for a growing leadership development firm. Built to support ongoing updates and growth.
